Thursday, 28 November 2013
Wednesday, 27 November 2013
Target audience
Target audience
Main target audience: what to expect:
My music genre is pop, my recent research of pop music showed that the main target audience of pop music in general is teenagers and young teenagers about 8-17 years old. Most pop magazines are also aimed at that age audience so i am going to follow that and have my target audience as young teenagers aged 13-17 so the audience will be a bit older so i can target it at people my own age to make it easier to design and relate to. By going onto the magazines websites you can also see what the target audience by the way the website is laid out.
I can see from this magazine's website the target audience is young teenagers. I can see this from the colours used on the page in the header. blue, pink, yellow and green are all bright, eye catching colours and will appeal to a younger audience as well as making it clear that the target audience is a younger audience. Also the pictures used they are all pictures of young artists/bands that young teenagers will be interested in.
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This magazine's website appears to be more mature than the other website and I can see that this magazine is aimed at an older audience perhaps older teenagers maybe 16+ although the genre is still pop the target audience is just older than other pop magazines. I can tell the magazine is pop from the website alone because of the pictures used. The artists on the home page are all pop artists. Also although there is a lot less colour on this page there is still some bright colours, in the logo for example. Showing it is a more mature pop magazine for a slightly older audience. This is sort of what I want my magazine to be like, I want a slightly older audience simply so I can relate to it more and it will be slightly easier if I aim it for people of my own age.
Main target audience: what to expect:
My music genre is pop, my recent research of pop music showed that the main target audience of pop music in general is teenagers and young teenagers about 8-17 years old. Most pop magazines are also aimed at that age audience so i am going to follow that and have my target audience as young teenagers aged 13-17 so the audience will be a bit older so i can target it at people my own age to make it easier to design and relate to. By going onto the magazines websites you can also see what the target audience by the way the website is laid out.
I can see from this magazine's website the target audience is young teenagers. I can see this from the colours used on the page in the header. blue, pink, yellow and green are all bright, eye catching colours and will appeal to a younger audience as well as making it clear that the target audience is a younger audience. Also the pictures used they are all pictures of young artists/bands that young teenagers will be interested in.
This magazine's website appears to be more mature than the other website and I can see that this magazine is aimed at an older audience perhaps older teenagers maybe 16+ although the genre is still pop the target audience is just older than other pop magazines. I can tell the magazine is pop from the website alone because of the pictures used. The artists on the home page are all pop artists. Also although there is a lot less colour on this page there is still some bright colours, in the logo for example. Showing it is a more mature pop magazine for a slightly older audience. This is sort of what I want my magazine to be like, I want a slightly older audience simply so I can relate to it more and it will be slightly easier if I aim it for people of my own age.
Target audience questionnaire
1. Are you male or female?
2. How old are you?
3. Are you:
- single
- In a relationship but not living together
- Living with a partner
- Married
- Widowed/Divorced/Separated
4. What is your current work status?
- Working full-time
- Working part-time
- At school
- At college/ Uni full-time
5.What is your approximate annual personal
income?
- £10,000 or less
- £10,001 - £20,000
- £20,001 - £30,000
- £30,001 - £40,000
- £40,001 - £50,000
- Over £50,000
6. What is your approximate annual
household income?
- £30,000 or less
- £30,001 - £50,000
- £50,001 - £70,000
- £70,001 - £90,000
- Over £90,000
7. Who are your three favourite
bands/artists?
1. ...
2. ...
3. ...
8. How many gigs/concerts have you been to
this year?
9. Which festivals have you been to this
year?
10. Which do you plan on going to next
year?
11. What is your favourite music genre?
12. What magazines do you currently read?
13. What is your favourite food?
14. What is your favourite drink?
15. What are your hobbies/interests?
16. Where do you shop for clothes?
17. What supermarkets do you shop at?
Tesco
Morrison’s
Asda
Waitrose
M&S
18. Do you buy music from iTunes or do you
buy hard copies CD’s etc?
Tuesday, 26 November 2013
Colour board
I am planning on using bright colours for my colour scheme on my magazine because my target audience will be teenagers and I want it to appeal to them and stand out. Also by looking at examples of existing pop music magazines the colour scheme includes bright colours as well as using black and white. However I don't want my magazine to look too childish as well as not looking too grown up.
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